Utilisation des cookies
En poursuivant votre navigation sur ce site, vous acceptez l'utilisation de Cookies pour vous proposer des publicités adaptées à vos centres d'intérêts, pour réaliser des statistiques de navigation, et pour faciliter le partage d'information sur les réseaux sociaux. Pour en savoir plus et paramétrer les cookies, cliquez ici
Close X
Long Lash - Make-up - Helena Rubinstein



Mythical mascara, natural length

A mythical mascara, LONG LASH is the worthy heir of the first automatic mascara invented by Helena Rubinstein.
Its unique metallic brush gives lashes ultra-natural long-lasting volume.
1available shade
  • Black

Click on a shade to select it

How to apply

More Information

A cult object, LONG LASH is an integral part of the history of mascaras and the history of women. At the source of this all, Mrs. Helena Rubinstein, a visionary woman who revolutionized the world of beauty.

1939: she launched the first waterproof mascara to meet the needs of water ballets.

1958: she invented MASCARA MATIC, the first automatic mascara in a tube and revolutionized the world of mascaras. Indeed, before Helena Rubinstein, women would moisten a block of mascara and rub it with a separate brush, before applying to lashes.

Worthy heir of this technological gem, LONG LASH takes on the original lines of MASCARA MATIC: a slender, golden metallic tube.

LONG LASH. A mythical mascara. A unique makeup.

At the heart of the formula

Its silk-fiber enriched, waterproof formula treats, thickens and lengthens lashes for a long-lasting natural look.

Tested under ophthalmological control, LONG LASH suits both sensitive eyes and contact lens wearers.

Application Tips

Apply one or two layers to lashes by first looking upwards and then downwards so as to apply the silk fibers to the entire lash. For a more sophisticated look, apply repeatedly to the lower and upper lashes from root to tip.


Its elongated, threaded stem has finely engraved grooves which make the application easier. Its slender shape helps to reach each lash for high-precision and unique makeup results.