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1939: she launched the first waterproof mascara to meet the needs of water ballets.
1958: she invented MASCARA MATIC, the first automatic mascara in a tube and revolutionized the world of mascaras. Indeed, before Helena Rubinstein, women would moisten a block of mascara and rub it with a separate brush, before applying to lashes.
Worthy heir of this technological gem, LONG LASH takes on the original lines of MASCARA MATIC: a slender, golden metallic tube.
LONG LASH. A mythical mascara. A unique makeup.
At the heart of the formula
Tested under ophthalmological control, LONG LASH suits both sensitive eyes and contact lens wearers.