Color Clone Hydra-24h - Make-up - Helena Rubinstein



Nude finish foundation – lasting comfort - SPF 15

The first “bare skin” perfect finish foundation which provides 24 hour skin hydration, even after makeup removal.
4 available shades
  • 20 Beige Vanilla
  • 24 Gold Caramel
  • 30 Gold Cognac
  • 32 Gold Coffee

Click on a shade to select it

How to apply

More Information

Helena Rubinstein has invented COLOR CLONE HYDRA-24H: an ultra-light foundation which, for the first time ever, offers perfect color and long-lasting 24 hour skin hydration*.

A technological feat made possible thanks to “Double-Cloning System” technology:

  • - Helena Rubinstein exclusive “Color Clone” pigments for a perfectly natural tone-on-tone result
  • - Patented encapsulated hyaluronic acid and Lipidure® for optimal 24-hour hydration, even after makeup removal.

Wrapped in comfort, your skin reveals its ultra-natural perfection. Nude finish foundation - ultra-light coverage

* Instrumental test on 24 women

At the heart of the formula

The “Double-Cloning System” ensures long-lasting skin hydration:

  • -Hyaluronic acid, with its remarkable instant moisturizing effect, visibly re-plumps the skin.
  • -Lipidure® provides long-lasting moisturizing thanks to its water retention capacities which extend those provided by hyaluronic acid. Like a moisture complex, these micro-capsules provide a lightweight feel for 24 hour comfort, even after make up removal.

Helena Rubinstein exclusive "Color Clone” pigments reproduce the skin’s color structure for a perfectly natural-looking finish.

Application Tips

For the most natural-looking makeup results, apply a touch of foundation to the forehead and cheeks, then a lighter touch to the bridge of the nose and to the chin. With your hand, extend the foundation as much as possible, starting with the top of the face working from the middle outwards. Finish with even strokes over your face using the palm of your hand and pat lightly with fingers for a perfectly smooth and even complexion.


Half-gel, half-fluid texture in affinity with your skin for an undetectable light “nude” finish which melts onto the skin.