Click on a shade to select it
How to apply
More Information
At the source of this all, Mrs. Helena Rubinstein, a visionary woman who revolutionized the world of beauty.
1939: she launched the first waterproof mascara to meet the needs of water ballets.
1958: she invented MASCARA MATIC, the first automatic mascara in a tube and revolutionized the world of mascaras. Indeed, before Helena Rubinstein, women would moisten a block of mascara and rub it with a separate brush, before applying to lashes.
Worthy heir of this technological gem, LONG LASH takes on the original lines of MASCARA MATIC: a slender, golden metallic tube. LONG LASH. A mythical mascara. A unique makeup.
At the heart of the formula
Tested under ophthalmological control, LONG LASH suits both sensitive eyes and contact lens wearers.
Application Tips
Brush
Comments
COMBINE PRODUCTS FOR AN OPTIMAL RESULT
