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Lash Queen Fatal Blacks - Make-up - Helena Rubinstein

LASH QUEEN FATAL BLACKS

MASCARA - 7.2 ml

Ultimate eye-opening effect, lifted lashes - captivating volume

A unique brush/formula due to an instant eye-opening effect : the eyes are immediately wider, a weapon of fatal seduction.
1 available shades
  • 001 Magnetic black

Click on a shade to select it

How to apply

More Information

Avant-garde before her time, Helena Rubinstein is pushing the button even further with LASH QUEEN FATAL BLACKS, an innovation in the brand's universe of fascination, luxury and creativity, with a brand-new brush/formula duo twinned with a feat of packaging: a jewel-snake case covered with precious metallic scales.

Lashes are lifted from the roots for a dangerously predatory look. In the grasp of Helena Rubinstein exclusive "Python" brush, the "ultra-grip" waterproof formula embraces and lifts the lashes instantly. As if bewitched, they rise with devastating volume and amplitude for a visibly wider gaze.

At the heart of the formula

The "ultra-grip" formula lifts and enlaces the lashes from the first application.
  • • Wax complexTM: a high concentration of waxes for greater volume in just one stroke.
  • • Triple coating: a combination of surfactants for a creamy, fluid formula that slides easily onto the lashes upon application. Each lash is evenly coated from the roots to the tips.
The lashes regain volume and stay flexible.

Application Tips

Apply the formula from the root of the lashes, then follow the brush naturally upwards to the tips. In just one stroke, your eyes are captivating:
  • • The brush's inward curve "lifts" the lashes and coats them from the roots to the tips.
  • • The brush side optimises volume and acts as a comb for perfect lash separation.
  • • The beveled end of the brush gets to every lash, even the shortest ones.

Expert tips

Secret of seduction: lead the inner corner lashes of the eyes to the nose to emphasize the eye-opening effect.

Texture

Inspired by salon lash-lifting techniques, the "Python" brush recalls the wavy, sinuous form of a snake, to open the eyes as much as possible.

Comments

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