20 available shades
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How to apply
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Helena Rubinstein has created WANTED ROUGE, a new iconic, desirable and captivating lipstick to meet the expectations of women who dream of radiantly youthful lip color.
Its lip-care formula contains the Lip Serum Complex™ enriched with Beta-X Jelly and Hyaluronic Acid. Lips are smoothed, moisturized and regain youthful volume.
A range of bright, captivating colors so that every woman can find her perfect color to create visibly rejuvenating makeup results.
WANTED ROUGE has been designed by French designer Hervé Van der Straeten. Like a jewel, this highly desired lipstick becomes a seductive asset for the modern, strong-minded woman.
The rouge of all temptations.
At the heart of the formula
Lip Serum Complex for its visibly rejuvenating effect thanks to a unique combination of active agents:
. Beta-X Jelly for its smoothing effect
. Hyaluronic Acid for its re-plumping and moisturizing effect
. Ginkgo Biloba which reactivates micro-circulation
“High Chroma Pigments” bring out the vibrant colors.
Application Tips
For extra lip volume, apply generously to the upper centre of lips.
Expert tips
For an instant plumped-up effect, apply COLLAGENIST LIP ZOOM as a base and a touch of lip gloss to the centre of the lips over your WANTED ROUGE lipstick.
Texture
Soft, creamy texture for an extreme comfort lipstick which glides on easily for long-lasting color.
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