Skin has a natural ability to recover its shape. Through time skin loses this “shape-memory”- foundation of its fullness & bounce. This phenomenon is directly linked to Collagen degradation. Representing 80% of a young skin composition, Collagen is the major support protein in charge of skin’s density & resilience. As it diminishes, lips lose volume, plump and tone; wrinkles set in around the mouth.
The result of HELENA RUBINSTEIN Laboratories’ pioneering collagen science: our must-have lip treatment has been formulated to stimulate the production of the five key structuring collagens responsible for the cohesion and firmness of the cutaneous tissue.
Like a “beauty replumping implant”, the 1st HELENA RUBINSTEIN anti-ageing instant plumpness lip treatment to rebuild a resilient, toned skin support cushion on and around the lips. Redesign lips‘original bouncy plump through a dual action :
• Pro-xylaneTM stimulates an intense production of key structuring collagens and glycosaminoglycans* for a replumping action to help reshape youthful lips.
• Collagen microspheres have been precisely dimensioned to infiltrate and plump the wrinkle furrow for an instant fill-in effect.
Apply daily all over lips and lip contour for a spectacular plumping, anti-wrinkle effect. For a proactive anti-wrinkle action during the day, use COLLAGENIST RE-PLUMP SPF 15 to bounce wrinkles out of the skin.
Upon application “volume-effect” active ingredients trigger a spectacular, visible plumping of the lips. Immediately, 98% of women found their lips look smoother**.
**auto-evaluation on 40 women
Day after day, lips look fuller, lip lines fade away. Intensely nourished, the lip contour is smoother, visibly re-shaped.
The ultra-nourishing balm texture instantly enhances the lips with a natural shine and enwraps them in suppleness and sensual comfort.