Helena Rubinstein

Le teint sans fond de teint

hradmin — Fri, 17 May 2013 09:18:27 +0000

Comment embellir votre teint sans utiliser de fond de teint ? Pour une peau sublime au naturel, découvrez les explications et conseils de Stephanie Perello-Hervé, International Make-Up Artist Helena Rubinstein.

Helena Rubinstein: at the forefront of suncare products

hradmin — Tue, 14 May 2013 10:08:25 +0000

Everyone knows about her innovations in terms of make-up and anti-age care products, but did you know that Helena Rubinstein was also a pioneer in suncare products? Here is an advert that dates back to 1949 for two suncare products that were the stars of their era: Sun Tint and Sunshine!

A flawless lipstick!

hradmin — Fri, 10 May 2013 07:52:28 +0000

Which shade should you choose for great results? We tell you everything about Wanted Rouge!

Are you a brunette ?

Opt for glamorous reds (shades 101 and 102). For light to medium skin tones, pick voluptuous browns (shades 304 and 305) and sensual pinks (shades 005, 007 and 010). For golden to olive complexions, voluptuous browns (shades 303, 305 and 306) and sumptuous oranges (shades 202 and 204).

Are you blonde ?

For golden skin, sumptuous oranges (shades 201, 202 and 204) and voluptuous browns (shades 301, 304, 305). For pale to very pale complexions, glamorous reds (shades 101 and 102) and sensuous pinks (shades 002 and 005).

Are you a redhead?

For very pale to medium skin tones, glamorous reds (shades 101 and 102) and sumptuous oranges (202, 203, 204).

Asian?

For very pale skin, sensuous pinks (shades 002 and 006) and sumptuous oranges (shades 201 and 204).

For the most beautiful mom: the Mother’s Day Celebration Beauty Box

hradmin — Mon, 06 May 2013 11:51:55 +0000

On the occasion of Mother’s Day, Helena Rubinstein offers an exceptional beauty box!

– A magnific Helena Rubinstein kit in gold sequins.

– A mascara Lash Queen Celebration: beautiful day and night thanks to its volume measurement for a look adaptable toyour desires, from natural to the most sophisticated and defined lashes in a extreme deep black , sublime.

– A miniature Prodigy Night: the first night cream designed to suspend the effects of time and restore the original youthful look of the skin, boosting night after night your youth potential.

Enjoy this opportunity to wish a beautiful holiday to the most beautiful mom.

OFFRE COLLAGENIST RE-PLUMP

hradmin — Fri, 03 May 2013 14:01:39 +0000

Take the opportunity to discover Collagenist Re-Plump, the first anti-wrinkle skin care line capable to recreate the rebound of youthful skin.

The signs of aging will not mark the skin anymore.

Offer Collagenist Re-Plump, limited edition, from € 150 in purchases.

Discover the line Collagenist Re-Plump

The mask with hormones, by Helena Rubinstein

hradmin — Tue, 30 Apr 2013 08:52:58 +0000

In 1934, Helena Rubinstein proposes an innovative skincare product at the forefront of cosmetics: a mask with hormons to preserve the youth of the skin.

Three minutes to…re-plump your lips!

hradmin — Fri, 26 Apr 2013 08:09:16 +0000

collagenist with pro-xfill LIP ZOOM becomes collagenist re-plump lip zoom. a new look but a magic formula as effective as ever. for re-plumped lips, it only takes 3 minutes !

1 min 30 :

Massage to resculpt the lips

With the pads of your index and middle fingers, firmly smooth the skin above the upper lip from the centre to the corners, as if to erase the wrinkles. Repeat this movement under the lower lip and finish by stimulating the corners with toning upward sweeps. Perform this massage twice.

1 min 30 :

Plumping anti-wrinkle massage

Use both hands to pinch small amounts of skin between your thumb and middle finger around the mouth contour, perpendicular to wrinkles. Perform the massage twice on the upper lip and twice under the lower lip.

Three minutes to…re-plump and tone your skin!

hradmin — Thu, 25 Apr 2013 08:31:48 +0000

Every 10 years, on average, the skin loses 3% of its elasticity and the dermis loses 6% of its thickness. For smooth, fuller skin, the experts at the Helena Rubinstein Laboratories are introducing the innovative Collagenist Re-Plump, a range of treatments that plump up the skin and restore energy and springiness. For optimal effectiveness, follow our three-minute beauty routine!

One minute for: a massage to re-plump and smooth the face

Spread a small quantity of cream on your fingers. Using the full length of your fingers, press two or three times on your nasolabial folds, the hollows of your cheeks and your temples.
Use your palms to pull the cream from the centre of the face and neck toward the outer edges to smooth the skin.
Place your hands along your jaw on either side of the chin. Make hooks with your index and middle fingers. Rotate your wrists and with the backs of your fingers, press hard to form wrinkles, then release. Repeat this movement all along the nasolabial folds, working up to the nose. Place your hands perpendicular to your nose and repeat the same movement under your cheekbones toward the outside of the face. Join your thumb, index finger and middle finger; use the pads of these fingers to repeat the same movement along the temples and forehead twice.

Two minutes for: eye contour

Draining, stimulating massage

Place a small dollop of Collagenist Re-Plump Eye Zoom on the pad of your index and middle fingers. Slide your fingers over the closed eyelid with light, circular movements, working from the inner corner of the eye to the outer corner of the eye. Take a small amount of product and repeat these same movements twice on the lower lid.

Redensifying, plumping massage

Place the pads of your index and middle fingers under the base of your eyebrow. Press very gently into the fleshy part to create a fold between your fingers. Repeat twice along the entire closed eyelid up to the outer corner of the eye. Perform this same massage on the lower lid twice.

Discover new Collagenist Re-Plump, the science of collagen

hradmin — Tue, 23 Apr 2013 09:56:54 +0000

Our skin is naturally elastic. It has the capacity to be deformed and reformed. But with age, this tone diminishes and wrinkles appear. Skin becomes thinner and loses its elasticity. The reason? Loss of collagen.

Did you know?

To date, 28 different collagens have been identified, 15 of which occur in the skin. Each type of collagen has its own unique characteristics and functions. It is their combined interactions which create beautiful skin. But with age, the skin’s production drops in quantity and quality.

A major discovery

In 2013, the collagen experts at the Helena Rubinstein Laboratories succeeded in uncovering the key roles of two types of collagen: XII and XVI, the “shape memory” collagens. Collagen XII gives the skin its powers of deformability and collagen XVI its extensibility.

A high-precision treatment

For skin that stays younger longer, the Helena Rubinstein Laboratories are innovating with Collagenist Re-Plump. A high-precision treatment that protects collagen fibres and fights wrinkles to promote skin’s rebound effect. Skin appears re-plumped and no longer bears the signs of ageing.

An ultra-sensorial experience

The deliciously surprising texture of Collagenist Re-Plump is firm as a cushion, but melts into the skin upon application. Its subtle fragrance surrounds you with a bouquet of fruity, floral and woody scents.

A comprehensive anti-ageing ritual

For optimal effectiveness that completely meets the needs of the most demanding women, Collagenist Re-Plump is offered in a comprehensive range of skincare treatments.

- SPF 15 day cream to protect you all day long against the harmful effects of the sun.

- Night cream to envelop your skin with its generous, nourishing texture.

- Eye contour cream for radiant eyes.

- Lip cream for a plump, irresistible mouth.

Myths and facts about collagen

hradmin — Mon, 22 Apr 2013 07:59:36 +0000

Collagen is essential for the youthfulness and beauty of the skin, but it is sometimes associated with deep-rooted preconceptions. How can we sort out fact from fiction? We reveal all!

Two myths…

Myth no.1: Adding collagen to the skin enables it to create more collagen.

Why is it a myth? Because the only way to increase the level of collagen in the skin is to stimulate its production via active ingredients, vitamins, etc.

Myth no.2: Collagen is more efficient when it is taken orally.

Why is it a myth? Because no real proof has been found that taking collagen orally is efficient.

… Vs. Three facts

Truth no.1: Collagen is an excellent source of moisture replenishment which, as a bonus, doesn’t make the skin oily.

Truth no.2: Collagen is the protein that is found in the greatest quantities in the human body. It ensures the solidity of the dermis.

Truth no.3: Young skin is made up of 90% collagen, this level decreases by 6% every 10 years.