Main content
Helena Rubinstein Replasty Age Recovery Eye & Face contour with advanced soothing bandage texture technology.

The Art of Non-Surgical Contouring

“Aging depletes facial collagen, causing a loss of structural support that leads to an aged appearance including contour drooping. When the collagen network becomes damaged and less dense, its ability to support skin’s shape and tightness diminishes significantly. This skin sagging is governed by three pivotal lifting muscles: the orbicular (eye), zygomatic (cheek), and masseter (jaw). When these muscles lose their support, premature aging and facial volume loss manifest around three key zones: upper-eyelid sagginess, deepening nasolabial folds, and a blurred, drooping jawline.”

— Dr. Audrey Gueniche, Helena Rubinstein International Scientific Director
Creation Date:
Update Date: 13 Aug 2026


Triple Biological Intervention for Contour Definition and Skin Firming


To tighten skin without surgery, restore high-precision definition, and offer, Helena Rubinstein introduces Replasty Age Recovery Eye & Face Contour Repairing Concentrate.

Inspired by aesthetic medicine and procedure precision, this breakthrough innovation targets key parameters of the face to achieve contour redefinition including jawline lifting.

This ultra-premium cream formula deploys a synergistic trio of dermo-actives to address main contour challenges and aging signs:

  • Escine: Known to activate micro-circulation, Escine is selected for its ability to alleviate puffiness and interstitial congestion, effectively reducing under-eye bags and restoring a rested appearance to the eye zone.
  • Pro-Xylane™: This high-purity molecule Made in France, result of 26 years of research, stimulates fundamental collagen synthesis. It works deeply to reinforce the extracellular matrix and redensify the dermal-epidermal junction (DEJ), providing visible skin firming and uplift to sagging tissues. Know more about Pro-Xylane™ here.
  • Pre & Pro Biotic Extracts: These biological fractions target skin thickening and retexturization. By stimulating the production of essential epidermal proteins like filaggrin, they reinforce the skin barrier, effectively smoothing fine lines and wrinkles.


Scientific cryo-formulation process featuring Pro-Xylane™ for Helena Rubinstein Replasty skincare


A Patented Tool for Clinical Precision and Clinical Repair


Efficacy is amplified by an innovative patented ZAMAC tool, inspired by ultrasound devices. As a result of five years of design, it is engineered to fit in hard-to-reach corners for a precise face sculpting massage. The tool delivers cryogenic efficacy, reducing skin temperature by -3.5°C within 10 seconds [1], enhancing cooling micro-circulation. This breakthrough pack features an ultra-safe airless dosage delivery activated by rotation.

Burden-Free Sensory Excellence


Replasty Age Recovery Eye & Face Contour Repairing Concentrate features a thin, lightweight gel texture. This exquisite gel glides perfectly on skin, delivering an immediate sensation of freshness upon contact. Formulated for supreme facility, it is instantly absorbed. The texture melts into the skin for a weightless feel, leaving a silky softness, respecting the delicate nature of the eye and face contours.



Smooth white cream texture lines representing Helena Rubinstein Replasty soothing formula


Ultimate Face Contour Lifting Proven by Clinical Tests


The performance of Replasty Age Recovery Eye & Face Contour Repairing Concentrate has been rigorously validated through advanced clinical assessments and consumer evaluations, proving its medical grade skincare luxury standards.

Results from self-assessment demonstrate a progressive transformation of skin quality [2]:

  • After 1 day: 93% of women reported their eye contour skin felt moisturized.
  • After 1 week: 88% of women reported their facial contours looked more defined.
  • After 1 month: 96% of women reported their skin felt tightened, as if lifted.

Clinical evaluations further reveal a visible reshaping of the facial architecture across three key zones [3]:

  • Eye Zone: -12% drooping of the upper outer eyelid, -15% of eyebags, -14% crow’s feet wrinkles, and -15% underneath eye wrinkles.
  • Cheek Zone: +17% lifting aspect of the cheekbone and -15% depth of the nasolabial fold.
  • Jaw Zone: -14% lower face ptosis and -11% wrinkles at the corner of the lips.

Replasty Age Recovery Eye & Face Contour Repairing Concentrate achieves high-precision definition and a 3-zone contour uplift without surgery, standing as an advanced face lift cream solution to fight contour drooping.



Helena Rubinstein Replasty Age Recovery Eye & Face contour and Eye cream duo featuring soothing bandage technology


The Replasty Contour Repair Routine


To achieve procedure-inspired contour uplift, Helena Rubinstein has designed a high-precision layering routine. It is engineered to maximize cellular repair and ensure a visible transformation, day and night.

Step 1: Preparing the skin with Prodigy Cellglow The Rich Dewy Essence

This native-cell inspired treatment reprograms cells for plumper and smoother skin. It infuses a hydrating veil to restore natural glow and optimizes the absorption of subsequent dermo-actives.

Step 2: Targeted Intervention with Replasty Age Recovery Eye & Face Contour Repairing Concentrate

Applied as the first layering serum after lotion, this breakthrough formula targets the 3 pivotal lifting muscles, helping with contour de-puffing to provide immediate facial contouring definition.

Step 3: Volume Synergy with Replasty Age Recovery Pro Filler

This serum amplifies the filling effect by correcting 5 types of wrinkles and reinforcing elasticity to perfect the Concentrate’s work.

Step 4: Finalizing the Architectural Seal

This final step is designed to lock in the dermo-actives and finalize the facial architecture work.

  • By Day: Replasty Age Recovery Day [GR] protects newly reconstructed collagen chains from glycation and reverses glycated collagen. It provides up to +25% fuller skin volume acting on inner contours. Know more here.
  • By Night: Replasty Age Recovery Night [50PX] seals the routine to maximize deep lifting. Its 50% Pro-Xylane™ concentration works in synergy with the concentrate to uplift contours from deep within during the night skin’s peak recovery phase.


References


[1] Thermography test realized on 32 women, instant effect after 10 seconds of tool application.

[2] Self-assessment on 62 women.

[3] Clinical test on 62 Asian women after one month of one-time application per day.



Audrey Gueniche– Scientific Director Image

Audrey Gueniche
– Scientific Director


Audrey GUENICHE is a Doctor in Pharmacy and has a PhD in skin biology. She has a distinguished career of over three decades at L’Oréal in Research and Innovation. Her scientific contributions have been in the areas of topical and food supplements of skin, scalp, hair health and beauty. Audrey’s experience is extensive: from vitro to clinical trials, to open innovation and development. She has published over 130 papers in peer-reviewed journals, presented in 80 international congresses and, additionally, has been recognized and guest speaker in 50 plenary conferences. By embracing an innovative mindset, Audrey is passionate in finding new areas to promote actives and formulas, prove new claims and scientific communications, and reinvent evaluations. As HELENA RUBINSTEIN’s Scientific Director, Audrey pursues the brand’s long-standing avant-garde research and science.

On the same topic

Advanced cellular science visual showing native plant cell structure for skin barrier reinforcement.

WHAT’S SKIN BURNOUT AND HOW TO RELOAD IT?

Creation Date:
Update Date: 13 Aug 2026
Helena Rubinstein Replasty Age Recovery Eye & Face contour with advanced soothing bandage texture technology.

The Art of Non-Surgical Contouring

Creation Date:
Update Date: 13 Aug 2026
First Image

FIRST CLASS SERVICE


From personalized beauty consultations, biometric skin analysis to recommended bespoke skincare and facial treatments, our highly expert BAs are your best beauty power ally, ready to guide you throughout your HR avant-garde journey.

FIND A STORE
Orientation message
For the best experience, please turn your device