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Pure Ritual Care-in-Foam cleanser enveloped in a dense creamy lather for gentle purifying luxury skincare.

Can Cleansing be high-performing and rebalance skin at the same time?

Skin cleansing is the essential foundation of any skincare routine. Daily aggressors—such as pollution micro-particles, long-wear makeup, SPF filters, and excess sebum—frequently disrupt skin balance. However, deep-cleansing formulas can sometimes strip the skin barrier, causing dryness, dullness, and uneven texture. Rooted in pioneering Cellular Skin Science™, Helena Rubinstein elevates facial cleansing with Pure Ritual Care-in-Foam. Going beyond standard cleansing, this advanced formula combines expert purification with skin barrier preservation and luxurious sensorial care.
Creation Date:
Update Date: 05 Oct 2026


Is Pure Ritual care-in-foam adapted for sensitive skin?


Formulated to deliver uncompromising purity alongside supreme comfort, Pure Ritual Care-in-Foam contains a 25% skincare essence powered by targeted, skin-caring actives that makes it adapted to every skin type, even sensitive skin:

  • Gentle cleansing: An expert balance of soap base and mild surfactant (Coco-glucoside) to lift away daily impurities, urban pollutants, and SPF residues effortlessly while protecting skin integrity.
  • 1% Gluconolactone (PHA): An ingredient known for its gentle exfoliation properties, ideal to sweep away dead skin cells, unclog pores, and refine skin texture without stripping moisture.
  • Biotics Complex & Pure Glycerin: A complex designed to rebalance skin comfort. Probiotic fractions strengthen skin resilience against environmental stressors, while pure glycerin provides intense hydration.

How does Pure Ritual Care-in-foam work?


Engineered for modern urban lifestyles and suitable for all skin types —including sensitive skin— Pure Ritual Care-in-Foam reinitializes skin purity through a triple action:

  1. Remove: Thoroughly cleanses pollution particles, dense makeup, and sunscreen without aggressive rubbing.
  2. Maintain: Reinforces the skin barrier function while instantly soothing sensations of tightness.
  3. Rebalance: Regulates sebum-prone zones while hydrating dry areas, restoring biological equilibrium.

Its efficacy has been scientifically proven:

Outstanding Sunscreen removal efficacy

Visualization of sunscreen (in dark blue) 15min after application

Visualization of sunscreen (in dark blue) 15min after application

After cleansing with Pure Ritual Care-in-foam

After cleansing with Pure Ritual Care-in-foam



Consumers confirm Pure Ritual Care-in-foam reinitializes skin purity:

  • 96% noticed complete removal of daily impurities.
  • 96% reported an immediate soothing sensation.
  • 100% confirmed reduced sebum and visibly unclogged pores.

Radical Sensoriality: From Rich Cream to Velvety Foam


The indulgent ritual begins with an ultra-dense, pearlescent cream that transforms upon contact with water into an airy, cushion-like foam. It features a refined aromatic facets of clementine, jasmine, and osmanthus scent and the texture envelops the face in sheer comfort, leaving the complexion exceptionally smooth and refreshed.

Helena Rubinstein luxury skincare routine with Pure Ritual foam, Prodigy Cellglow, Powercell serum and Replasty cream.


How to apply Pure Ritual care-in-foam?


Recommended as the first essential step within the routine, Pure Ritual Care-in-Foam prepares the skin before using Powercell, Prodigy Cellglow and Replasty skincare franchises.

  1. Dispense an almond-sized amount into damp palms and work with water into a dense, luxurious foam.
  2. Apply evenly across damp face and neck, avoiding the direct eye area.
  3. Massage with light circular gestures from the forehead down the T-zone, continuing across the jawline. Repeat 3 times.
  4. Rinse thoroughly with lukewarm water.

The skin emerges deeply purified, comforted, and visibly radiant—perfectly reinitialized to capture renewed youthfulness.



Audrey Gueniche– Scientific Director Image

Audrey Gueniche
– Scientific Director


Audrey GUENICHE is a Doctor in Pharmacy and has a PhD in skin biology. She has a distinguished career of over three decades at L’Oréal in Research and Innovation. Her scientific contributions have been in the areas of topical and food supplements of skin, scalp, hair health and beauty. Audrey’s experience is extensive: from vitro to clinical trials, to open innovation and development. She has published over 130 papers in peer-reviewed journals, presented in 80 international congresses and, additionally, has been recognized and guest speaker in 50 plenary conferences. By embracing an innovative mindset, Audrey is passionate in finding new areas to promote actives and formulas, prove new claims and scientific communications, and reinvent evaluations. As HELENA RUBINSTEIN’s Scientific Director, Audrey pursues the brand’s long-standing avant-garde research and science.

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